Marketing Makeover Challenge
3rd Annual Emerge Marketing Makeover Challenge
March 29th, 2022 @ 4:00 P.M. - 6:30 P.M.
The Marketing Makeover Challenge tasks fourth-year Media Business students to work with an external client to create a response to a presented business challenge.
This year we have six teams comprised of four to five students working with one of four different clients. Teams will create a real-world, multi-platform marketing communications plan to be presented live to the client, judges panel, and audience.
Pine Creative
Challenge
Our mission with the Lake of the Woods District Hospital Foundation (LWDHF) is to help revamp their website and expand their online presence through their website and social media. Implementing a more sophisticated design and adding new points of entry to the website will allow for more engagement from prospective donors.
Our Client
Located in Kenora, Ont., the Lake of the Woods District Hospital Foundation was established in 1992 and is dedicated to raising funds for new medical equipment and capital infrastructure upgrades for the facility. Since its inception, LWDHF has transferred over $18 million to Lake of the Woods District Hospital.
Team Members
Andrea Dal Bello, Marikha Saira, David Roman, Jacob Liotine, and Dannah Bax.
Magnify Media
Challenge
Our group’s challenge is to develop ways to leverage the awards ceremony to build awareness of the University of Guelph-Humber’s media and communication studies program.
Our Client
The Emerge Media Awards (EMAs) are sponsored and hosted by the University of Guelph-Humber in Toronto to celebrate and showcase the achievements of Canadian post-secondary students in journalism, photography, graphic design and communications disciplines. The EMAs deserve to be recognized at a national level, and in order to inspire that recognition we need to focus on increasing the EMAs’ prestige and proving the value it brings to UofGH students and the broader community. The EMAs present a unique opportunity for students across Canada to demonstrate their skills and abilities in the media sphere. It takes a massive effort to produce the EMAs yearly, which is why our team has been tasked with answering the question: “How can the EMAs work better for the UofGH community?” When an awards ceremony has prestige, it demands attention from participants and the media who wish to cover it. Through our campaign, the EMAs value and full benefits will be realized.
Team Members
Kaliyha De Sousa Perry, Gabi Rana, Yazmin Marquis, and Omar Skiek
Panache
Challenge
Create a marketing campaign to increase foot traffic at Union Station and highlight the historic downtown location as a retail hub. Their campaign will be centred on the opening of new retailers in the Bay Street Promenade neighbourhood.
Our Client
Beauleigh is an award-winning innovative retail consulting and brokerage firm. Specializing in the curation and creation of dynamic retail environments, its portfolio consists of over three million square feet of retail space across Canada.
Team Members
Romina Barbieri, Tyler Wong, Kyle Mopas, and Mackenzie Winch
Think Bigger
Challenge
Create a marketing campaign targeted at promoting the Emerge Media Awards so that it drives an increase in recognition and attendees. The EMAs aim to be the premiere event to bring together media professionals and celebrate media accomplishments. The awards ceremony also serves to build awareness of UofGH within its target audience.
Our Client
The Emerge Media Awards, sponsored and hosted by the University of Guelph-Humber in Toronto, celebrate and showcase the achievements of Canadian post-secondary students in journalism, photography, graphic design and communications disciplines.
Team Members
Sydney Gibbs, Nisha Parhar, Feke Ahmadu, and Marcel Hylton
Vision Vox
Challenge
Develop a marketing strategy to highlight Union Station and the new Bay St. Promenade neighbourhood as the new hub for all tourists and locals to enjoy a variety of soon-to-open retail vendors. Our mission is to help Beauleigh’s ongoing project to transform Union Station into a welcoming stop for people passing by.
Our Client
Beauleigh is an award-winning innovative retail consulting and brokerage firm. Specializing in the curation and creation of dynamic retail environments, its portfolio consists of over 3 million square feet of retail space across Canada.
Team Members
Throfena Bhatti, Brandon Campbell, Kayla Wennerstorm, Stephanie Zarb, and Robin Quiambao
Chalk Media
Improve the consistency and frequency of marketing for the event on a year-round basis. Extend the appeal of the event to a wider audience, particularly younger people with an interest in equestrian sports and other aspects of the industry.
Our Client
The 6th annual Equine Industry Symposium (organized through the University of Guelph) was held virtually November 22-24, 2021. Over 600 people registered for the event hosted by students in the Bachelor of Bio-Resource Management students in the Equine Management degree program with support from Equine Guelph, Ontario Equestrian and Equestrian Canada.
Team Members
Cristina Gravina, Hania Rafiq, Anita Marinho, Lean Gerente, and Katia Colucci
